Don’t Just Buy Ads. Spread Them Organically!

Progress Action Fund (PAF) makes some of the most provocative and impactful ads in politics, most of them featuring a creepy “Republican Congressman” character. They test these ads to gauge how they move voters away from MAGA. They are especially effectv

In addition to a paid ad program that allows them to target specific voters, PAF has partnered with DemCast since 2024 to spread their content organically online. In 2024 alone, DemCast garnered over 270 million organic views on their ads across all social media platforms, contributing to more views, increased media coverage and penetration of right-wing echo chambers. This collaboration won a Gold medal at the AAPC Pollie Awards for ‘Best Use of Social Media’.

In 2025, DemCast helped spread PAF’s “Republican Kidnappers” ad, resulting in tens of millions of views: